Welcome to Oenorama, the world’s leading Greek wine exhibition. Oenorama was created in 1994 and over the years has adapted to changes in the wine market remaining pertinent, beneficial and accessible to both the consumer and the wine trade. The one thing that hasn’t changed at Oenorama is the show’s protagonist: Wine.
Twenty-four years down the line, Oenorama has evolved from a traditional wine fair into a multi-level communication platform that caters to the needs of a diverse public, including growers, the trade (both foreign and domestic) and wine-loving consumers. It seeks to effectively promote the wines, the wineries and the people behind the wines, both inside the exhibition and online, due to its dynamic presence on social media, which will be expanded even further this year.
Once again, this year’s Oenorama is being held in the city centre, at the Zappeion Megaron Exhibition Hall and Conference Centre, adjacent to the National Gardens; this historic venue (where Greece signed its accession to the European Common Market in 1981), has proven an ideal location for Oenorama in both size and style. The beautiful high-ceilinged halls have plenty of natural light and it is easily accessible with all forms of transportation; numerous hotels and restaurants are within walking distance, making Zappeion convenient to both exhibitors and visitors. For the foreign visitor, it is a mere 40’ train ride from the airport.
Over the past three years we introduced several innovations to Oenorama, including the “Athens Wine Week” (tastings and events around the city, March 12-18), a dedicated hall to “top obscure wines” called “Wine Revelations” and a new self-pour tasting gallery called “Discover Greek Wines”. Last year we added a new, dedicated space for lectures and tasting seminars.
Last year, thanks to Enterprise Greece, Oenorama welcomed and hosted a group of wine buyers and journalists from Korea and Japan, as well as wine experts Robert Joseph and Jamie Goode from the United Kingdom, who gave a lecture on global wine trends. This year, once again, important wine buyers are expected.
Visitors can also expect to find some of the most important suppliers of the Greek wine industry in a dedicated area called Oenotechnica, approximately at the midsection of the exhibition.
Oenorama is hosting up to 250 wineries this year, with more than 1,600 wines to taste. If, as a foreign visitor, you feel lost with all these wines and wineries, a good place to start your visit, is the Oenorama Tasting Gallery “Discover Greek Wines”. You will find about 250 of the show’s best wines, selected by the growers themselves as the most representative of their regions and a huge map of the Greek vineyards. Wines are organized by colour, region and grape variety (especially useful for comparisons) and are presented with a tasting sheet with all the basic information you need. You pour your own and don’t have to worry about sharing your impressions with anyone. Entry to the tasting gallery is free of charge for trade and open to the general public for an extra 5€ on the entry price (coupons are for sale at the show entrance and are valid for one visit only).